Democracy Defense Unit

Voter Engagement at Superhuman Scale Democracy Defense Unit

Delivering Digital Advantage to Pro-Democracy Candidates, Organizations, and Governments

The forces against democracy, foreign and domestic, are aggressive in their exploitation of technology and social media to spread corrosive lies and undermine faith in elections. It’s time to fight back boldly with “white hat” deployments of AI and messaging to enable civic engagement and voter engagement at superhuman scale. That’s where we come in…

Introducing’s Democracy Defense business unit, inspired and informed by the remarkable impact we are proud to have had in the historic 2020 election in the U.S, pioneering digital capabilities and techniques critical to defeating Donald Trump, electing Joe Biden, and flipping control of the Senate.


AI-Enhanced Text Messaging

Traditional approaches to political text messaging rely on broadcasting the same message to everyone. is taking SMS/MMS to the next level, using AI to personalize messages and deliver the right message to the right voter at the right time. And we’re enabling truly conversational voter engagement, leveraging the world’s most advanced NLP (natural language processing) engine, trained on over 10 billion digital interactions with over 500 million people around the world, including the largest dataset of conversations with U.S. voters.

AI-Driven Engagement via Facebook and Messenger

In recent years, Facebook’s relationship status with politics has become “It’s complicated”. That said, Facebook and Instagram remain amongst the most important platforms for meeting voters where they are.

With, every comment on your Facebook and Instagram posts (paid and organic) can be the start not only of a highly effective AI-driven conversation, but also of a long-term, AI-personalized conversational relationship. Likewise, any click on an Click to Messenger ad can afford the same possibilities in a much more targeted fashion.

In the historic 2020 election cycle in the U.S. we leveraged these techniques to do fully automated list building, grassroots fundraising, and get-out-the-vote efforts for Democrats up and down the ballot. At peak, we were handling well over a million voter comments a day!